Database Marketing

I’ve worked over the years with a number of retail organisations helping them with their marketing campaigns.  I’ve developed systems to help with data selections, match-backs, response analyse, lifetime value and campaign management.  I’ve experience with segmenting and profiling data, setting up tests and prospect acquisition.

One of the challenges with ever increasing numbers of orders coming in online is the recording and allocation of sales sources.  I’ve developed systems to help with the tracking of sales from offline marketing to online sales.